Everyone’s a critic, and this has never been truer than it is today, but there is a way to use it for good by hacking sales growth using customer reviews. Due to modern consumers having more choice and availability to find articles and reviews on just about anything from the local coffee shop to the […]
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Why Brand Monitoring is Essential for any Business today. As a business owner, you know how important a good reputation is. People talk and love to share their experiences with business and products, both good and bad – this is where brand monitoring and reputation management comes in. Nowadays, people don’t just talk to their […]
Using Personal branding as Reputation Insurance. Branding is powerful. Think for a moment how many you instantly recognise, trust or even despise.It’s a wonder that so many of us do not brand ourselves given the potential it could unleash.This article discusses how online personal branding acts as reputation insurance by playing a vital role in […]
Ever wish you could remove embarrassing pics from Facebook? Or a barrage of negative reviews about your small business from a bitter customer? Tarnishing a name or brand online is easy – very easy. Tools like social media (Facebook and Twitter), review sites such as Yelp, Google Reviews, Facebook Reviews and Product Reviews) make easy work of getting distribution of […]