Reputation Management for Private Schools / RTOS and Tertiary Institutes  A good reputation is vital in the education system as a school’s very existence is governed by its ability to continually attract and retain students. With over 30% of students in the state of Victoria (Australia) attending a private school, a good reputation allows your […]

Why Brand Monitoring is Essential for any Business today. As a business owner, you know how important a good reputation is. People talk and love to share their experiences with business and products, both good and bad – this is where brand monitoring and reputation management comes in. Nowadays, people don’t just talk to their […]

Using Personal branding as Reputation Insurance. Branding is powerful. Think for a moment how many you instantly recognise, trust or even despise.It’s a wonder that so many of us do not brand ourselves given the potential it could unleash.This article discusses how online personal branding acts as reputation insurance by playing a vital role in […]

Why online brand reputation management and brand monitoring are important for brand success.   Everyone is familiar with maxims about reputation. Altogether they imply that your reputation stands on a knife edge – and this even truer in today’s digital age. The massive growth of social media and dependence on online communities in forums and […]

Ever wish you could remove embarrassing pics from Facebook? Or a barrage of negative reviews about your small business from a bitter customer? Tarnishing a name or brand online is easy – very easy. Tools like social media (Facebook and Twitter), review sites such as Yelp, Google Reviews, Facebook Reviews and Product Reviews) make easy work of getting distribution of […]