Is it true that “Any publicity is good publicity?” Surprisingly, a 2010 study has demonstrated that negative reviews can actually increase sales1. Before you get too excited about intentionally ruining your reputation, it is worth noting that this is an exception to the rule. Further, there were very specific circumstances that created this anomaly. Today […]

Reputation Management for Private Schools / RTOS and Tertiary Institutes  A good reputation is vital in the education system as a school’s very existence is governed by its ability to continually attract and retain students. With over 30% of students in the state of Victoria (Australia) attending a private school, a good reputation allows your […]

Why Brand Monitoring is Essential for any Business today. As a business owner, you know how important a good reputation is. People talk and love to share their experiences with business and products, both good and bad – this is where brand monitoring and reputation management comes in. Nowadays, people don’t just talk to their […]

Using Personal branding as Reputation Insurance. Branding is powerful. Think for a moment how many you instantly recognise, trust or even despise.It’s a wonder that so many of us do not brand ourselves given the potential it could unleash.This article discusses how online personal branding acts as reputation insurance by playing a vital role in […]

Why online brand reputation management and brand monitoring are important for brand success.   Everyone is familiar with maxims about reputation. Altogether they imply that your reputation stands on a knife edge – and this even truer in today’s digital age. The massive growth of social media and dependence on online communities in forums and […]

Ever wish you could remove embarrassing pics from Facebook? Or a barrage of negative reviews about your small business from a bitter customer? Tarnishing a name or brand online is easy – very easy. Tools like social media (Facebook and Twitter), review sites such as Yelp, Google Reviews, Facebook Reviews and Product Reviews) make easy work of getting distribution of […]